{"id":2002,"date":"2015-03-30T11:52:46","date_gmt":"2015-03-30T08:52:46","guid":{"rendered":"https:\/\/www.glastory.net\/?p=2002"},"modified":"2022-11-09T16:49:11","modified_gmt":"2022-11-09T14:49:11","slug":"should-we-all-forget-glass-and-go-into-the-potato-business","status":"publish","type":"post","link":"https:\/\/www.glastory.net\/es\/should-we-all-forget-glass-and-go-into-the-potato-business\/","title":{"rendered":"Should we all forget glass and go into the potato business?"},"content":{"rendered":"

Conferences are always a good place to reflect on the industry development, see what other business areas are working on and network with people in the industry. Even during busy times, spending a couple of days at a good conference can bring business-changing results in the form of new business ideas and connections. The benefits can be just a simple idea or a statement. One statement I will never forget is:<\/p>\n

\u201cYou should all go into the potato business \u2013 the glass business sucks!\u201d<\/p><\/blockquote>\n

Before explaining more about the potato story, I want to share one of the most memorable speeches with you from the last GPD, Glass Performance Days 2013, in Finland.<\/p>\n

At the opening ceremony, Mr. Scott Thomsen, then President of the Global Flat Glass Group for Guardian Industries Corp, gave a much talked about speech on the speed of the glass industry clock and the need to innovate faster. He emphasized that we are too concerned about competing inside our value chain, when we should instead be much more concentrated on how alternative building materials, such as concrete, are doing. He spoke about the window-to-wall ratio and the major impact this ratio has on the whole glass business. Wise words from Mr. Thomsen. If you didn\u2019t get a chance to see his speech, I suggest you spend a half hour to take a look<\/a>.<\/p>\n

At that same conference, Mr. Bernard Savaete presented a stunning graph:<\/p>\n

\"Glass